Updated: Apr 3, 2020
Digital Marketing is basically marketing your products or services online using Digital Technologies, mainly on the Internet and other famous sites such as: - Facebook, LinkedIn, Twitter and any other Digital Medium.
What is Digital Marketing?
Digital Marketing is undoubtedly the next big thing in not only India, but also the whole world. Digital Advertising, India, says that online advertisement marketing in India is growing at 30% every year, and that there are going to be 20 lakh digital jobs by 2020. Digital India initiative has led to various digital marketing startups being established. There are hardly any skilled digital marketing professionals in today’s workforce. Since the digital gap has only been widening, employers are now allocating wider budgets and higher pays for digital marketing specialist.
Reasons why Digital Marketing is important for Business:
Digital Marketing is advantageous and is very much important for any kind of business for that matter because it helps the business in various aspects. Here are some of the reasons why Digital Marketing is so important for a business:
Increases the Conversion Rate:
Digital Marketing is one very important tool in increasing the traffic for the business. Through Digital Marketing we can easily drive customers into the business. The success of online marketing of business products and services is measured based on the percentage rate of incoming traffic that gets converted into leads, which automatically increases the conversion rates.
Better ROI (Return on Investments):
This is one of the most important aspects that every business looks very deeply into. With better revenues and better branding, you get better Return on Investments (ROI). The better data and the more traffic you generate, the better your ROI will be. This is an important part of running a business successfully.
Builds Brand Reputation:
Building brand reputation is very challenging because it is not easy to gain goodwill. Ultimately, every business will be looking forward to gaining their brand reputation. For being the best brand digitally, your targeted audience plays an important role. If you present what you propose and promised, this will help you develop a better relationship with your targeted audience.
Platform to communicate with your Targeted Audience:
Digital Marketing tools provide a platform to interact with your targeted audiences in real time. Thus, they offer you an insight on what your targeted audiences want. This helps you take the right decisions and improve your services to provide your customers with a better experience, develop good relationships with them and gain their trust.
Cost Effective Medium:
Since small businesses have very little resources & some times even capitalization, Digital Marketing provides them a better and cost-effective marketing channel that delivers results compared to traditional marketing. All that is required is a computer and an Internet connection to it. Since everything is done online, we don’t really have to spend a lot of money, making it the most cost-effective method.
Get More Likes:
With the help of Digital Marketing strategies and through unique marketing strategies, an organization can get more “likes”. Some people underestimate the importance of social media as part of their digital marketing campaign. The more “Facebook likes” or “tweets” you get, the more your company can grow and build trust and credibility with your customers. It can also bring traffic to your website if you use these channels to inform followers about discounts, new products, blog posts, company news, etc.
Get ahead of your Competitors:
Most businesses have already given up traditional advertising methods and focus instead on Google AdWords, SEO or Social Media Marketing. With so many competitors out there in the industry, it is very difficult to market your small business and get ahead of competitors. To overcome this, we can use Google Alert to monitor and be aware of the various strategies of our competitors. This allows one to monitor their marketing strategies or products so and learn new techniques that could help improve your business.
In a nutshell, digital marketing is crucial in building brand image, increasing revenues, decreasing costs, increasing profitability and increasing market share.
Career Advancements in Digital Marketing:
There are various career opportunities present in the digital marketing field. One can either work for a company that is looking to expand its online presence, or for an agency that provides digital marketing consultation for various other companies. Digital marketing specialists can also work as freelancers or consultants who offer digital marketing services.
Digital marketing helps place students in various companies, especially in startups and small companies. Such organizations help the employees gain experience, as well as have higher chances of promotion within the company.
Digital Marketing Manager
Digital Marketing Manager is a person who is responsible for driving the website traffic and acquiring leads/customers through planning, implementing, and managing marketing campaigns that promote a company, its products, and its services.
Search Engine Optimizer
Basically, Search Engine Optimizer means developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results (Example: Google Search, Yahoo Search, Safari). The person responsible for this is called a Search Engine Optimizer.
Content Marketing Manager
Content Marketing Manager Role is to have a brand publisher mindset. He/she is responsible to create content that our audience is looking for and then to optimize the path to conversion. A Content Marketing Manager is accountable for all content marketing initiatives to drive traffic, engagements, leads etc. that deliver sales and customer retention.
Copy writer is a person who is responsible for writing content for a webpage, by either working in an employed or as a freelancer position. Essentially, a copywriter’s role is to engage with the readers and motivate them in such a way that they buy our products or services.
Search Engine Marketer
Search Engine Marketer is a person who is involved in the process of increasing traffic and visibility from search engines through both paid and organic efforts. It is one of the most effective ways to grow your business in today’s increasingly competitive marketplace.
Conversion Rate Optimizer
This is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired actions on a webpage (Example – Buy a product, subscribe to mailing list, etc.). It is commonly referred as Conversion Rate Optimizer. The person responsible for this is a Conversion Rate Optimizer.
Trends in Digital Marketing
Digital marketing has gained a lot of popularity in 2017 with large and medium-sized businesses creating their online presence and promoting their services and products through numerous social media channels and sites. 2017 said to be the most active year in the field of Digital Marketing. We expect the same move in the present year, 2018.
These days, Digital Marketing is growing rapidly wherein everything is happening online i.e., digitally. Hence the scope for Digital Marketing is high everywhere across the globe. The demand for Digital Marketers is also high and they are recognized across the global. Due to this Digital Marketing trend, there are various innovations and inventions happening across the world. We are also getting progressed and moving ahead with various innovations taking place, in other words, we are heading towards a “Shift”, a Shift into a newly digitalized world. With newly digitalized businesses and consumers beginning to interact with websites and apps more than physical staff, this shift change cannot be ignored.
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and a company needs to pay attention or it may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.
The trends that are already in the market are as follows:
Content Marketing Trends:
Content marketing is a kind of approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive customers into the business. Content marketing currently is topping the table of successful digital marketing strategies with 20.5%.
Real Time marketing Trends:
Real-time marketing is a process of using data which is reported instantaneously and immediately so that marketers can take decisions based on information on what’s happening in that moment. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a plan or a strategy which is focused on current, relevant trends and gain immediate feedback from customers.
Digital Marketing Hubs:
Digital marketing hub merges marketing and big data to deliver personalized offers and content through the most effective customer touchpoints. A digital marketing hub is a marketing software solution that analyses the customer’s transaction and multichannel behaviour in order to help marketers come up with customized and effective marketing campaigns that lead to conversions and increased business.
Email marketing is the targeting of consumers through electronic mail (email). Email marketing is also known as direct email marketing. Email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
Mobile marketing is a kind of marketing on or with a mobile device, such as a smart phone. Mobile marketing is getting a very huge response in a positive way because it is very convenient and simple. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. This marketing attracts a lot of customers and is hence one of the most common trends in Digital Marketing.
Conversion Rate Optimization:
In Digital marketing, conversion rate optimization (CRO) is a process of increasing the percentage of visitors to a website to those who take a desired action on the webpage. It is basically a process of converting the customers into leads. It is commonly referred to as CRO.
Search Engine Optimization:
Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (For instance, Google, Bing, etc.). Search engine optimization or SEO in short, is a set of rules that should be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In today’s competitive world, SEO is the best technique which can be used to increase the visibility in the market.
Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors, which in turn improves our brand visibility and also increases the traffic to the business.
What’s next? What can we expect in the coming years?
More advancement In Technology? Or the market becomes silent without any kind of advancements? There are many such questions which arises. To answer all these questions here are some of the predictions, which can be expected in the coming years. Let’s go and predict some of the new trends that we think can arise:
Advancements in Voice search
This is one of the trends, which can be expected with some more advancement to its features. With voice search already accounting for 20% of searches, businesses will consider this far more in their SEO strategies into 2019. With all major technology providers investing in virtual assistants, we can expect this feature to be highly improved. Voice search will definitely be the next big thing for which we all have to be ready. Marketers need to rapidly improve their mobile-first strategies, to adapt to the voice-first marketplace.
Live Chats to get more Investments from Companies
There's no doubt in live chat becoming the biggest channel of digital communication. We’ve seen a lot of live chat interaction i.e., interviews and other business meetings etc. across a range of clients. Not only that, it has also proven itself as a high converting medium. It is gaining a lot of popularity over the years and can be improved much more and we expect something more and big in the coming years from Live Chat.
More Local Inventory ads:
Local inventory ads appear when the user finds your products or services while making a search online. When shoppers click your ad, they arrive on a page that is hosted by Google called the "Local Storefront". Shoppers get the information through local storefront that enables them to get store hours, find directions, and more information about the kind of store they are looking for.
Understanding Micro Movement
This is one of the predictable trends because these days, there are more devices than people in the world, and each person on average checking their phone 100+ times a day, makes micro moments crucial. Decisions are made in micro-moments; when you check emails, social media or push notifications. Monitoring these touch points and their impact on the lead towards the macro-conversion will be a priority for digital marketing strategies in the next few years.
A switch to no filter community:
This trend is not widely used off late, as there is a lack of accuracy in any information available. With a surge in live videos and real-life content, “No filter community” enables the reader to get content that is more genuine, and without any filter in the content.